Your content, running every week.

What you get

• 1 a week
  4 a month

  1. Articles on gimballogic.com

  Each one answers a question your buyers actually search for or ask in public, in your voice, with every fact sourced. Every article comes with an interactive element, like the counting board in the funder article, so readers use it, not just skim it.

• 2 a week
  8 a month

  2. LinkedIn posts from your profile

  Each comes with its own image or carousel, written ready to post. One teaches, one tells a story from the field, and one a week points to that week's article.

• Every weekday

  3. Connection requests from your own profile

  A steady stream of requests to program, operations and Salesforce leads at the organizations you sell to, with no pitch in the note, so the people your posts are written for actually see them.

• Every article

  4. Each article goes beyond your site

  Republished on Medium, pointing back to the original on gimballogic.com so search engines credit your site. Then offered to a list of places your buyers read, like Salesforce and nonprofit tech blogs, newsletters and resource pages, that may reference or share it. The list grows every month.

• Every month

  5. Reviews that AI assistants read

  Review requests to happy customers for your AppExchange listing, since assistants lean heavily on reviews when they recommend software. Each ask approved by you first.

• Once, then monthly

  6. Readable by ChatGPT, Claude and Perplexity

  We set your site up so AI assistants and search engines can find, read and cite it, then every month we ask them a fixed set of the questions your buyers ask and record whether Gimbal comes up.

• Monthly

  7. A one-page readout

  What went out, who read and engaged, how your LinkedIn network grew, which sites picked up the articles, and where Gimbal shows up in AI answers.

A normal week

You review, you never write. Every piece reaches you as a finished draft in Slack, and nothing goes out under your name until you say yes.

Your time: about 15 minutes a week to read and approve. If something needs your expertise, like how a scan writes to a record in a standard setup, we ask it as one short question.

How ChatGPT and Claude come to recommend you

When someone asks ChatGPT, Claude or Perplexity a question about Salesforce attendance, the assistant searches the web, reads a handful of pages, and builds its answer from them, usually with links. Being recommended comes down to four things, and the plan covers each one.

1. Be findable by their search. Each assistant searches a different index: ChatGPT uses its own crawler plus outside search providers (Bing among them), Claude uses Brave Search, and Gemini uses Google. We checked your site on October 22: it already lets these crawlers read your articles. In week one we register the site with Google and Bing so each new article is found in days, not months.
2. Be the clearest answer. A study presented at KDD 2024, a major data science conference, tested what makes AI answers use a page. Adding real statistics, quotations and cited sources raised a page's visibility by up to about 40 percent. Stuffing in keywords made it worse. That is why every article answers one real question in its first lines, quotes Salesforce's own documentation and funders' own forms, and only uses numbers we can source.
3. Be mentioned by others. For software questions, assistants lean heavily on what other sites say: review sites, Reddit, community forums, comparison articles. Your AppExchange listing, with 91 reviews at 4.87 when we last checked, is your strongest asset here, so every article links to it. That is why each article is republished on Medium and offered to other sites, and why every month adds review requests to happy customers.
4. Keep going. Assistants pick up sites that answer a topic well, steadily, over months. One article a week, on one subject, builds that.

What to expect, honestly

We will not promise a date for becoming the answer, because nobody controls that. What we promise is the work, and a monthly check so you can see it move: the same set of about 20 questions your buyers ask, run in ChatGPT, Claude, Perplexity and Gemini, recording whether Gimbal comes up and which page they cite.

LinkedIn: your profile, your audience

Your posts only work if the right people see them, and right now the Gimbal Logic page has 107 followers and your own profile has been quiet for about 11 months. So from November LinkedIn runs from your own profile, in two parts that feed each other.

1. Two posts a week

The three posts already drafted are the restart: a scene every program manager knows, the visits versus people count funders ask for, and the four ways to scan a barcode into Salesforce. Links to the articles go in the first comment, because LinkedIn shows posts with outside links to fewer people.

2. A daily connection campaign

Requests go out every weekday from your profile to the people your posts are written for: program directors, operations leads and Salesforce admins at nonprofits, and the same roles in the new markets as we open them. The note is short and has no pitch. People accept a founder with a real profile far more often than an unknown sender, and once they accept, every post you make lands in their feed.

At full pace that is about 600 to 800 relevant people a month asked into your network. If someone replies with interest, we bring it to you the same day.

Later, if you want it

Once the articles are running, the same team can also refresh the website itself, homepage first, designed like the articles you just read. Nothing changes about how you edit your site today unless you decide you want that.

Timeline

1. THIS WEEKYou read the two articles and three posts. Tell us what is off; we fix it the same day.
2. NOV 2 TO 6Launch. Article 1 and the restart post go live. Your profile headline gets a refresh. Site set up for AI crawlers and search engines. First monthly AI check, so we have a starting point. Connection campaign starts at 15 a day. First outreach to sites that may reference the articles.
3. NOV 9 TO 27Steady rhythm. One article and two posts every week, including the funder count article and the scanning post. Connection pace rises.
4. END OF NOVEMBERFirst readout. What went out, network growth, engagement, AI answers versus the starting point.
5. DECEMBERSame rhythm, wider reach. Four more articles and eight more posts, a bigger list of sites and newsletters, and the second AI check.
6. EARLY JANUARYReview together. Two months of numbers. We decide on the content service from there.

What we need from you

1. Read the two articles and three posts and answer the short questions at the bottom of each article.
2. Add us as a contributor on Squarespace (Settings, then Permissions), with the lowest role that can publish blog posts. And tell us which Squarespace plan you are on, since custom code needs the Core, Plus or Advanced plan.
3. Give us access to Google Search Console and Bing Webmaster Tools for gimballogic.com, or a short admin session on Squarespace so we can connect them for you.
4. Connect your LinkedIn to Aimfox with the two minute walkthrough we send.
5. 15 minutes a week to approve drafts in Slack.